It really doesn’t get “glammer” than this.
Lovers of fashion democracy everywhere rejoice and designers add their special dose of glamour to store collections.
Will this put off “real” Versace customers ?
It shouldn’t , not if they are secure in their own interpretation of Style and Luxury.
Check out the videos below , it’s quite amazing to see all the energy and anticipation building up and finally the show and the great looks that can be seen in detail in the look-book !!
Yummy !!
Posted in Uncategorized
Tagged designer store collaborations, Donatella, H&M, Luxury brands, Versace, versace for h&M
A lot of Luxury Brands are shying away from digital marketing because they fear
digital is killing Luxury by making it too accessible , but is that true ?
Can Luxury brands afford to not leverage digital as much as they can and must ?
To find a few answers to the long list of questions that is plaguing all Luxury marketers, read this great article on mashable by Duke Greenhill who is the founder and CEO of Greenhill+Partners, a premiere New York-based creative marketing agency specializing in luxury brands and engaging the emerging affluent .
http://mashable.com/2011/10/11/digital-marketing-luxury-brands/
Fashion Collective Refinery 29
