We have long lamented the fact that the Fashion Industry in India hasn’t (yet ) embraced the digital trend as generously as the International fashion Fraternity has, and this includes everyone- Designers, Retailers, Buyers and even the consumers of fashion , all of whom, have been flitting around on the periphery of social and online marketing but haven’t really internalized technology to fundamentally change how fashion is produced and consumed. With all our technology prowess, we really haven’t…
But according to BBC that is changing, here is an excerpt from their article, decide for yourselves-
“Top Indian designers have been showcasing their collections at recent fashion weeks in Delhi and Mumbai, with high fashion in demand as never before. A growing section of the population is young, rich and not shy about flaunting their wealth and beauty. But what are fashion designers doing to reach out to them?” – BBC Website
Crowd-funding has consistently held my attention since I first heard the term, about 4-5 years ago…I have waxed eloquent earlier, about kickstarter, and also cribbed bitterly about the fact that you currently cannot seem to put up a project there unless you are a UK/US citizen, for example, when I try to upload a project idea from my current location which is Bangalore, it does not allow me to, but I saw several projects from Bangalore, Chennai and even Allahabad being featured there…
Maybe there is some other way,or you get someone there to do it for you.
I need to find out more. Or maybe not, because now we have wishberry.in an Indian equivalent, that evidently seems to be doing great! Whoopee!!
wishberry website the kickstarter of India.
Each creative project works like a mini-business where you submit an idea/plan and get funded through multiple contributions from the “crowd” ; based on purely on creative appeal and not on the ROI (Return on Investment) angle.
What do they get in return? Well, there is some payment in kind – like CDs or Social mentions , something small but meaningful to them, and of course, you can also put up more attractive/valuable prizes for higher levels of funding, for example merchandise, tickets to your movie premiere, or an actual final produced item (like a bag), which have a higher monetary value attached to them. You can’t offer a share in the profits or stake , sorry!! But essentially, people have funded a cool and creative dream and just the fact that it came true for you- whether or not it multiplied their investment- makes them happy. Isn’t that great? Your project gets funded based on it’s appeal to the “crowd” and you get to keep the money you raise after paying a % platform fee! Check out some of the Fab projects currently being funded on wishberry,
it’s astounding, what people are doing these days.
And if this doesn’t inspire you to go out in the world and attempt to do your best, create great stuff , chase your wildest dreams, and generally be an all-round awesome creative business person, I don’t know if anything will!
Some projects on wishberry
Go out there and be Amazing! A surprising number of people may support you.
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